Synergy #13

Synergy

Blog Post #13



Equation for Synergy

Introduction:

Synergy is the term used to describe a situation where different entities cooperate beneficially for a final outcome. In a much simpler form; it means that the whole is greater than the sum of the parts. The term synergy can be put into an equation such as '1+1=3' the equation itself is referring to the fact that if you combine something with another factor the final outcome will be much more significant. 

How does synergy work?

Synergy works when different elements of companies (a media conglomerate does this best = media group or institution that owns large numbers of companies in various mass media such as television, radio, publishing, movies, and the internet.

Theatrical Poster for 'Ill Manors'

Each distinct elements promote each other which means that the revenue of the business will increase.

For example, SONY can use Synergy much more as it is a conglomerate which owns various smaller companies which is often referred to as 'subsidiaries'.

Key Terms:

Synergy and Cross media convergence: Two or more products being released together to gain exposure from each others audience.

Plan B's Single Cover for 'Ill Manors'

Tie ins: This is really synergy as products are released which have been produced by other companies (other than the production/distribution companies) which are related to the film.

For example the term synergy can be applied with the film 'Ill Manors', this is because it is a film which has a soundtrack recorded by Plan B and it also has a website and is available on Blu-Ray player.

                             Below is a useful presentation on synergy created by 'jphibbert1919'

                               

Synergy in the Film Industry courtesy of jphibbert1979