Film Marketing & Distribution
Blog Post #19
What is film marketing?
Film marketing is also know as film promotion and film advertising. It is the practice of promotion specifically with the film industry. With most businesses it is an important part of any release because there is a substantial amount of financial risks. Film studios will invest in expensive marketing campaigns to maximize revenue early in the release cycle.
 |
| 3D Billboard of 'Batman: Dark Knight' |
Techniques of film marketing:
 |
| Standee from '21 Jump Street' |
In theatres;
- Trailers - They are screened before movie showings
- Film Posters
- Slideshows
- Standees (Paperboard life size images of figures from the film)
- Cardboard 3D displays (sometimes with sound)
Television and Radio;
- Advance trailers, longer previews, or behind the scene footage on rental videos and DVD's.
I-Robot themed motorcycle
(American Chopper)
http://en.wikipedia.org/wiki/Film_promotionProduct placement (paid active or passive insertion of a film brand) for example '20th century fox' commissioned an I-Robot themed motorcycle on two episodes of 'American Chopper'.- Extended placement: Full episodes of television talk shows such as 'Oprah', entertainment news programmes or network news programme devoted to exposure of the film, stars clips, director, etc.
There are various other technqiues such as the internet, print such as newspapers, magazines and merchandising.
What is film distribution?
 |
| Words associated with film distribution |
Film distribution is the distribution of a film in the process through which a movie is made available to watch for an audience by a film distributor (a company or individual responsible for the marketing of a film). There can be various ways to complete this task, for example a theatrical release, a home entertainment release (movie available or DVD or Blu-Ray disc) or a television programme.
Different types of release:
Standard release: The standard release routine for a film is regulated by a business model called ''release windows''; it was first conceived in the early 1980's on the brink of the home entertainment market, as a strategy to to keep different instances of a movie from competiting with each other.
Simultaneous release: A simultaneous release occurs when a movie is made available on any types of media, for example cinema, DVD and interent at the same time or very little time difference. Simultaneous releases are seen as an advantage especially to both consumers; one who can chose the medium that most suits their needs, second being production studios; that have to run one marketing campaign for all releases.
Straight to video release: Is the process where the release of a film is immediately viewable to the public on home video formats such as DVD and VHS rather than a theatrical release or television product.
Standard release: The standard release routine for a film is regulated by a business model called ''release windows''; it was first conceived in the early 1980's on the brink of the home entertainment market, as a strategy to to keep different instances of a movie from competiting with each other.
Simultaneous release: A simultaneous release occurs when a movie is made available on any types of media, for example cinema, DVD and interent at the same time or very little time difference. Simultaneous releases are seen as an advantage especially to both consumers; one who can chose the medium that most suits their needs, second being production studios; that have to run one marketing campaign for all releases.
Straight to video release: Is the process where the release of a film is immediately viewable to the public on home video formats such as DVD and VHS rather than a theatrical release or television product.
Excellent
ReplyDelete